Real Talk with Nivoda
This is the real conversation the jewellery trade has been waiting for. Real Talk with Nivoda is made for jewellers, retailers, and tradespeople who want straight answers on where the industry is heading – and how to stay competitive.
Hosted by David Sutton, founder of Nivoda, the podcast tackles the business of jewellery with zero sugar-coating. From sourcing and sales to margins, marketing, and market shifts – we focus on what really impacts your bottom line.
Whether you’re buying, selling, or scaling, this show gives you the insights and strategies you can actually use.
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Episodes

This is the real conversation the jewellery trade has been waiting for. Real Talk with Nivoda is made for jewellers, retailers, and tradespeople who want straight answers on where the industry is heading – and how to stay competitive. Hosted by David Sutton, founder of Nivoda, the podcast tackles the business of jewellery with zero sugar-coating. From sourcing and sales to margins, marketing, and market shifts – we focus on what really impacts your bottom line. Whether you’re buying, selling, or scaling, this show gives you the insights and strategies you can actually use.
In this unfiltered conversation, independent diamond analyst Paul Zimnisky joins Nivoda’s founder David Sutton for a deep dive into what’s really going on in the world of natural and lab-grown diamonds.
From plummeting engagement ring prices to confused consumers, underperforming retailers, and the fading power of big players like De Beers – nothing is off the table. We talk candidly about:
- The lab-grown vs. natural diamond dilemma
- Why engagement rings are losing value
- What retailers are getting wrong at the point of sale
- How the industry lost its story – and how we get it back
- Where real opportunities still exist
- And what must change if we want diamonds to stay relevant
If you’re in the trade – retail, manufacturing, or marketing – this is the conversation you can’t afford to miss.
More from Paul Zimnisky: https://www.paulzimnisky.com
Explore Nivoda: https://www.nivoda.com

For the previous interview style episodes, please click here