Special Guest James Morgan, Nivoda’s Chief Product Officer, joins Dave in discussing the importance of technology in the diamond marketplace, and how using a zero inventory model can actually expand your business. After learning that a shocking 58% of customers are willing to buy their diamonds online, James knew that the market was ready for Nivoda’s challenging strategy to change the industry. And with Nivoda growing more than double each year, it’s no surprise how success is as simple as listening to the customer.