Our mission is to make global jewellery trade simple and accessible

The idea of Nivoda was inspired by the ongoing inefficiency of diamond trading. We set out to develop the solution to help businesses, regardless of their size or location, increase their sales and margins, whilst removing the operational burden of sourcing diamonds.

Our story

April 2017

Nivoda officially starts trading and the London office opens

April 2018

Amsterdam and Hong Kong offices open

November 2019

Mumbai office opens

August 2020

Nivoda adds lab grown diamonds to its inventory

September 2020

Nivoda launches mobile app and Customer Facing Mode

October 2021

New York office opens and Nivoda's inventory hits 1,000,000 diamonds

June 2022

Nivoda launches its credit facility, 'Nivoda Capital'

Team at Nivoda Diamonds, at the UK Jewelrrery Awards 2022

September 2022

Nivoda wins at the UK Jewellery Awards

November 2022

Nivoda wins at the Professional Jeweller Awards

Professional jeweller awards, Nivoda Diamonds

June 2023

Nivoda adds gemstones to its inventory

Our leadership team

David Sutton, cofounder of Nivoda Diamonds

Chief Executive Officer

David Sutton

After spending his whole professional life in the diamond and jewelry industry, living and running businesses in South Africa, Hong Kong and the UK, David has a wealth of knowledge and experience which he has channeled into Nivoda. It is his mission to remove the financial and logistical obstacles faced by diamond traders and for Nivoda to be by far the largest and most trusted marketplace for the jewelry industry where people come to find everything they need to best serve their customers and strengthen their profits.

Andre Woons, cofounder of Nivoda Diamonds

Chief Technology Officer

Andre Woons

Andre has over 10 years of experience in software engineering and leads the technical strategy and development of Nivoda’s platform. He is focused on building the global infrastructure for the jewelry industry to trade as efficiently as possible, reducing the time taken to search, buy, ship and pay. Andre’s mission is to help retailers of all sizes to increase their profits through Nivoda’s real time inventory and sales enablement tools.

Bas Lustenhouwer, Nivoda Diamonds

Chief Financial Officer

Bas Lustenhouwer

Bas joined Nivoda as CFO in September 2018. He has seven years of experience in investment banking at Kempen & Co and Nomura International. He has worked on over 25 Equity Capital Markets and M&A transactions. As an economist, he is driven to bring efficiency to the global jewelry industry and improve the profitability of Nivoda’s buy-side and supply-side customers.

James Morgan, Nivoda Diamonds

Chief Product Officer

James Morgan

James joined Nivoda as CPO in August 2022. Prior to joining Nivoda he led Amazon’s Prime business in Europe and has nine years of product and operations experience in technology companies including Amazon and Betfair. He also worked across the retail, technology and media industries as a consultant for BCG. As a product leader, he is driven to innovate on behalf of suppliers and retailers across the global jewelry industry to improve the way Nivoda’s buy-side and supply-side customers discover and source their products.

Togetherness through diversity

Nivoda's innovation thrives on diverse talents from over 300 employees, united by a variety of perspectives and backgrounds.