At Nivoda, we firmly believe that the future of commerce is agentic. We’re increasingly seeing that future becoming a reality, the latest step being ChatGPT releasing Shopping Research. Nivoda-powered retailers are best positioned to take advantage of the new way consumers search, browse, and buy. Read on to learn more about how we can help!

What does this mean?

ChatGPT now has built-in functionality helping people find the right products for them. Instead of sifting through dozens of sites, they can just describe what they’re looking for. Imagine your customer uploading a picture of what they know their partner likes, and saying, “Find me the best jeweller that can make this for me”. ChatGPT will work out the details of the product, will ask clarifying questions such as ring size and diamond size, and suggest the best company to buy it from. It is increasingly important that your website and your company are accessible to ChatGPT, as search volume shifts to AI.

What do I have to do?

There are two main technical changes that you’d have to make for your website to support AI shopping. First, you need to make your website accessible to the AI Agents. ChatGPT has written a helpful guide here. Second, you need to expose your product feed in a standardised and semantic way, with accurate pricing and quality information. Both these changes will allow AI agents to understand the products that you’re selling and to match them to the right buyers.

I have a Shopify website—how can Nivoda help?

If you’re using Shopify, you’re already in a great position to benefit from emerging AI-shopping experiences like ChatGPT’s Shopping Research. Shopify provides a strong baseline of structured data, SEO-friendly product pages, and modern APIs that make it easier for AI systems to understand your catalog.

Nivoda Connect—our Shopify app—helps retailers streamline product management and keep their diamond and jewelry listings accurate, enriched, and up to date. High-quality and consistent product data is one of the key factors that enables AI agents to interpret your catalog correctly.

While AI-shopping standards are still rapidly evolving, Nivoda Connect ensures that your product information is reliably synced and structured within Shopify, following platform best practices. This gives AI agents a clearer foundation to work from as they build their understanding of online storefronts.

If you are on Shopify but not yet using Nivoda Connect, please reach out here to get started straight away. Our team is ready to support.

I don’t have Shopify—how can Nivoda help?

Please reach out to our team. If you’re using your own custom website or another ecommerce platform, our team can help you understand what AI-shopping systems look for today. This includes reviewing how your products are structured and identifying improvements that will help agents interpret your catalog more accurately.

What’s coming next?

The agentic commerce space is evolving quickly, and best practices are still being defined. Nivoda is committed to staying at the forefront of these developments and supporting retailers as standards mature. Our mission is to help Nivoda-powered shops sell more, fulfill smarter, and grow their margins—while preparing for the AI-driven future of product discovery.