Case study

Nivoda x Melanie Casey


How Nivoda Helps Melanie Casey Eliminate 6,200+ Hours of Work Annually

Learn how Nivoda brings impressive eCommerce features to Melanie Casey, an online handcrafted fine jewelry retailer, to increase customer satisfaction and sales.

  • 2,800+ stones ordered using Nivoda
  • 6,200+ hours saved per year
“Nivoda frees up our senior leadership to be more creative and drive more revenue, while a purchasing or customer service agent can take control of those processes. That has been invaluable and scalable.”

Jonathan Casey | Treasurer, Melanie Casey Fine Jewelry


Based in Andover, Massachusetts, Melanie Casey Fine Jewelry is a close-knit group of creatives using diamonds and gold to share stories. As an exclusively online retailer, they have tried a long list of online diamond marketplaces before Nivoda – which quickly became their go-to.

The Challenge

RapNet was not built for modern online retailers

Before Nivoda, the team at Melanie Casey relied on RapNet. They felt that RapNet’s marketplace was too decentralized, and struggled with RapNet’s lack of eCommerce features. As an online retailer, they needed a marketplace that would easily integrate into their existing business.

“RapNet was just highly decentralized as a marketplace. There was a high margin for error as part of that process. Quite frankly, there was just too much guesswork and risk involved for any of our liking.”

The Solution

Nivoda helps you find the best solution for your shoppers

We reached out to their founder, Melanie Casey, who was excited by our vision to improve the diamond-sourcing process. So, we took the time to understand the ins and outs of her business and their unique challenges with selling online. We finally partnered with the Melanie Casey team to implement an exciting solution: an easy integration with our live diamond feeds. 

Now, customers can browse and shop from Nivoda’s inventory of 1.6+ million stones — without ever leaving the Melanie Casey website – helping the team save in both operational costs and customer service labor. Jonathan Casey, Treasurer of Melanie Casey Fine Jewelry, shares that Nivoda made diamond sourcing “effortless” for their customers.

“Our favorite aspect of Nivoda is the customer-facing element that is inherent to our clients’ buying process — no question.”

The Results

Brand owner Melanie Casey is excited to grow her business without the need to constantly negotiate with individual suppliers. With Nivoda as their growth partner, her team can easily access and source from a worldwide supply of exceptional stones. Through our diamond feed solution, their customers can even browse the inventory themselves and access the best selection and prices. Overall, Nivoda has freed up time for the Melanie Casey team to refocus on their greatest strengths: design, social media marketing, and creating one-of-a-kind customer experiences. 

Partnering with Nivoda has saved Melanie Casey an entire employee’s workload annually. Other distinct outcomes include: 

  • 2,800+ stones ordered using Nivoda
  • 6,200+ hours saved per year

The Future

Continue to satisfy your online customers with Nivoda

The team at Melanie Casey prides themselves in being a customer-first brand – and Nivoda’s diamond feed perfectly syncs with their values. They’re excited for their shoppers to continue interacting with Nivoda’s diamond feed and cannot wait to continue to receive positive feedback from their loyal buyers.

“If you’re a client-facing business, you are customer-driven and take whatever they give you. We have had nothing but positive feedback in terms of the diamond feeds on our website, which is directly attributable to Nivoda.”